Air France-KLM in Second Life, a Dream Invitation

Jeudi 20 novembre 2008, 22:56 | in Actualités, Lancement, Réalisations, Second Life

(Watch in wide format here)

imarginal.com design and build Air France-KLM islands in Second Life ® helped by Euro RSCG C&O.

We inaugurate November 21, 2008 in Second Life, an islands for Air France-KLM, « according to an aesthetic and futuristic architectural concept, in an almost immaterial atmosphere where the light marries the transparency. An invitation for a journey in a world of poetic dreams… », said Tatiana Salomon, designer and architect of the islands.

On the occasion of the Actionaria Trade Show which opens on Friday 21 November, Air France-KLM invites its shareholders to discover a new space in Second Life dedicated to information and dialogue concerning the financial life of the Group.

In creating this “island in the sky�, Air France-KLM wants to provide a new platform where shareholders can meet, share information and get updates on the latest financial news from the Group, thanks to a wide range of items available to them there:

• - an interactive library containing the Group’s most recent financial publications,
• - interactive 3D stock market information,
• - a space dedicated to Corporate Social Responsibility,
• - a virtual auditorium for interactive meetings where they can view presentations and videos of the Group’s financial results,
• - a “loungeâ€? where they can consult a photo library and corporate videos,
• - the Air France Museum, with scale models and posters from Air France and KLM.

(Watch in wide format here)

“The Second Life universe gives our shareholders a place to learn about the Group and exchange information and ideas in a convivial, interactive environment. As they discover the different spaces, visitors understand the assets that have made Air France-KLM the leader in Europe and worldwide, and will enable it to emerge stronger from the current extremely difficult period, � declared Jean-Cyril Spinetta, Chairman of Air France-KLM.

The “Air France-KLM island� designed for the Group’s shareholders is unique in concept, and proposes an innovative channel for financial communication that allows them to dialogue “in world�, and to learn about the Group’s strategic orientations and plans as well as prospects for growth thanks to forums organized on a regular basis. The space will take visitors, known as “Residents�, on a high-flying tour through the different structures that are open to them, powered by their special “jetpack�. The first users will benefit from a “freebie�. A “hub� system will let them navigate rapidly from one building to another.

The space which is above all designed for shareholders is also open to members of the general public wanting to learn more about the Air France-KLM Group. All information provided on the island is in both French and English.

On the dedicated Website, you will find an introduction by CEO Jean-Cyril Spinetta, a video presentation of the island, and a slide show and documents that can be downloaded. All this information can also be accessed at Air France Corporate.

(Watch in wide format here)

I-Marginal provides the complete creation of this space, among others :

• Global concept of the 2 islands
• Architectural conception and creation
• Creation of welcom receptions made from scratch,
• Creation of the air garden
• The pedagogical platform for beginners and the Hub
• Integration of all video and documentary contents
• Creation of interactive boards
• The machinima and the slideshow to present the islands
• The original installation of a interactive 3D stock market information
• The airplanes models for the Air France Museum (Concorde, Super Constellation…)
• Creation of the landscape
• Original idea for the luminous plants

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